Honey & Mackie’s packaging design by Wink is both modern and nostalgic.  I absolutely love the concept of enclosing rainbow colored and striking typography within a profile silhouette.

Wink is a Minneapolis-based strategic brand design and development company; founded by Richard Boynton and Scott Thares.

From the designers ↓

Honey & Mackie’s is an ice cream shop for children that caters to parents. The ingredients in their ice cream creations are all natural, organic and locally grown. The name of the establishment comes from the nicknames of the owners’ own children. With that in mind, we decided that the branding, design and packaging should be modern, authentic and kid fun.

Photo credit: Wink, Found via: Packaging of the World