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Dolce & Gabbana Fall 2012/Winter 2013 Ad Campaign


 

The Dolce & Gabbana FW2013 menswear advertisement campaign looks like a set of family portraits.  Weddings, christenings, Sunday morning Mass as well as romantic encounters on the picturesque streets of Taormina.

Shot in Taormina, Sicily, the men’s collection is inspired by the old world gentleman and renowned masculine tailoring tradition; rotating around the winter coat in hues of grey with hints of Bordeaux, dark green and camel.  Expect to see elements of Baroque tailoring like velvet, embroideries and gold filigree with touches of modern tailoring like pinstripe and herringbone.

Moda Collection

 A wedding is the setting of the story of the campaign.  Family, love, conviviality and celebration are at the center of the inspiration, maybe even more than the clothes.  These values, so close to Dolce&Gabbana, bounce off the page and contextualize the beautiful fashion in an environment known to all Italians.   Actors Francesco Scianna, Brenno Placido, Flavio Parenti, Carmine Recano and Gianmarco Tognazzi are at the center of these shots full of Italian beauty and romance, supported by the statuesque beauty of Bianca Brandolini D’Adda and the Sicilian cityscapes.

 

The FW/2013 man Dolce&Gabbana campaign shot by Mariano Vivanco in Taormina; creative directors Domenico Dolce and Stefano Gabbana.

 

a wedding is the setting of the story

inspired by the old world gentleman

modern masculine tailoring

elements of Baroque tailoring

romantic encounters on the picturesque streets of Taormina

 

The Dolce & Gabbana FW2013 womenswear campaign is jovial and convivial like a family outing.  Elegantly dressed men and women, in rigorously black clothes stand out against the typical Sicilian cart or elaborate majolica pottery.

Once again revolving around the traditions of Sicily and of Italy, the women’s collection is inspired by the country’s artistic heritage and European arts; that of Sicilian Baroque era.  Expect to see embroideries reminiscent of gilded frames and needlepoint tapestries and whimsical prints of cherubs and angels that appear to have come out of a painting.  Capes, voluminous skirts, feminine tailoring and materials such as tulle, silk and black altar lace.

Sicilia Collection

Barocco Collection

photo credit: Marcio Madeira/firstVIEW

photo credit: Marcio Madeira/firstVIEW

With Taormina as a setting and supported by “real” people, Bianca Balti, Monica Bellucci, and Bianca Brandolini D’Adda- genuine Italian Graces, portray many of the values upheld by Dolce&Gabbana.  Pomp and ceremony are juxtaposed to quaint familial portraits of everyday life.  Jovial dancing and singing complement moments shared and families brought together by love and food.  Characters busy at lace making, embroidering, cross-stitching display the crafts utilized to decorate the collection.  The gold embroidery and floral tapestry stand out against the colorful majolica synonymous with Sicilian pottery.

 

The FW/2013 Woman Dolce&Gabbana campaign shot by Giampaolo Sgura in Sicily; creative directors Domenico Dolce and Stefano Gabbana.

 

busy at lace making, embroidering, cross-stitching

typical Sicilian cart

dancing and singing, majolica pottery

families brought together by love and food

 

The Dolce & Gabbana FW2013 children’s wear campaign is warm and homely like a close-knit family.  Images of children taking over the parents’ bed or a little girl playing with her mother’s makeup are so real and familiar.

Bianca Balti and Enrique Palacios play parents for the FW/2013 campaign of Dolce & Gabbana’s baby and kid line.  The brand launched its first line of childrenswear this summer.  Geared for fall, the collection offers daywear, formal wear, beachwear, innerwear, accessories, footwear and a special category of baptismal wear; aimed at newborns and children up to the age of 10.  The children’s collection is available worldwide through a developed network of boutiques and department stores.

 

The FW/2013 Child Dolce&Gabbana campaign shot by Giampaolo Sgura at a family home; creative directors Domecino Dolce and Stefano Gabbana.

 

 

CREDITS
Dolce & Gabbana
Mariano Vivanco, Giampaolo Sgura
Swide Magazine, VOGUE

 

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